New data from Ramp provides the first concrete business-level evidence of AI displacing labor. Businesses are reallocating budgets directly from freelancers to AI tools, with over half of companies using freelancers in 2022 having stopped entirely. The highest-spending freelance users shifted fastest, realizing 97% savings.
AI's most successful enterprise use cases, customer service and coding, target opposite ends of the labor cost spectrum. It either replaces easily quantifiable, lower-cost roles or provides significant leverage to the most expensive employees like software engineers.
October saw the highest number of U.S. job cuts in two decades, with consulting firm Challenger, Gray & Christmas explicitly citing AI adoption as a key driver. This data confirms that AI's impact on employment is an ongoing event, moving beyond speculation into measurable, significant job displacement.
Historically, payroll has dominated corporate expenses. As AI automates knowledge work previously done by humans, a significant portion of the budget will shift. Spend on SaaS, APIs, and model usage will grow from a small percentage to a major line item, displacing traditional labor costs.
AI allows companies to suppress their 'hunger' for new hires, even as revenues grow. This breaks the historical correlation where top-line growth required headcount growth, enabling companies to increase profits by shrinking their workforce—a profound shift in corporate strategy.
While employee surveys show significant skepticism about AI's productivity benefits, actual spending data from Ramp tells a different story. The data shows companies are not only adopting AI tools but are renewing, expanding, and extending their contracts, indicating that revealed preference (actual spending) is a stronger signal than stated preference (survey answers).
Historically, labor costs dwarfed software spending. As AI automates tasks, software budgets will balloon, turning into a primary corporate expense. This forces CFOs to scrutinize software ROI with the same rigor they once applied only to their workforce.
A massive budget shift is underway where companies spend exponentially more on AI agents than on foundational software like CRM. One small team spends $500k annually on AI agents versus just $10k on Salesforce, signaling a tectonic shift in software value and spending priorities.
AI tools aren't just making employees more efficient; they are replacing human labor. This allows software companies to move from cheap per-seat pricing to a new model based on outcomes, like charging per support ticket resolved, capturing a much larger share of the value.
Ramp's AI index shows paid AI adoption among businesses has stalled. This indicates the initial wave of adoption driven by model capability leaps has passed. Future growth will depend less on raw model improvements and more on clear, high-ROI use cases for the mainstream market.
Unlike traditional software that supports workflows, AI can execute them. This shifts the value proposition from optimizing IT budgets to replacing entire labor functions, massively expanding the total addressable market for software companies.