Ladder built custom AI tools to handle operational tasks at scale. "Maeve AI" manages 90% of support tickets, while "Ladder Pulse" synthesizes group chats for coaches. This strategy uses AI for leverage, allowing a small team to deliver a high-touch experience without a large headcount.

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When faced with 1,000 support emails daily and a 12-person team, StackBlitz integrated Parahelp, an AI support tool. The AI agent handled 90% of tickets automatically, allowing the company to manage hyper-growth without hiring a 50-100 person support team, thus avoiding associated complexity and cost.

Jason Lemkin's company, SaaStr, transitioned from a go-to-market team of roughly 10 humans to just 1.2 humans managing 20 AI agents. This new, AI-driven team is achieving the same level of business performance as the previous all-human team, demonstrating a viable new model for sales organizations.

Coastline Academy frames AI's value around productivity gains, not just expense reduction. Their small engineering team increased output by 80% in one year without new hires by using AI as an augmentation tool. This approach focuses on scaling capabilities rather than simply shrinking teams.

Companies aren't using AI to cut staff but to handle routine tasks, allowing agents to manage complex, emotional issues. This transforms the agent's role from transactional support to high-value relationship management, requiring more empathy and problem-solving skills, not less.

By building a custom AI agent for inbound lead qualification, Vercel reduced its inbound SDR team from ten people to one. The agent, which cost only $1,000 per year to run, maintained conversion rates while decreasing response time and number of touches needed.

Prioritize using AI to support human agents internally. A co-pilot model equips agents with instant, accurate information, enabling them to resolve complex issues faster and provide a more natural, less-scripted customer experience.

For companies wondering where to start with AI, target the most labor-intensive, process-driven functions. Customer support is an ideal starting point, as AI can handle repetitive tasks, leading to lower costs, faster response times, and an improved customer experience while freeing up human agents for more complex issues.

Adopt a 'more intelligent, more human' framework. For every process made more intelligent through AI automation, strategically reinvest the freed-up human capacity into higher-touch, more personalized customer activities. This creates a balanced system that enhances both efficiency and relationships.

By implementing an AI agent trained on its knowledge base, Castos (a SaaS with 4,000 customers) reduced support tickets by 50%. The system provides instant answers while a crucial "escape hatch" button allows customers to easily reach a human, preventing frustration.

A custom AI system named Marilyn, built by the CMO and one engineer, has become the central nervous system for Wiz's GTM team. It answers complex questions on competition, product docs, and strategy, even translating content for global teams. This demonstrates the immense ROI of building custom internal AI tools.