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Hoffman argues companies should immediately start recording all meetings and applying AI for summaries and action items. He sees this as a low-hanging fruit for productivity and predicts that within years, not having an AI in your meeting will be considered strange and inefficient.
The next wave of AI tools, like the prototype Nebula, will operate in the background. By connecting to work apps like Slack or GitHub, they will anticipate needs and proactively generate summaries, meeting prep docs, and updates without being asked.
The traditional 9-to-5 is becoming obsolete not because we'll work less, but because work will resemble an entrepreneur's life: intense, project-based sprints followed by lulls. AI agents running in the background will amplify this asynchronous, high-variance work style.
By the end of 2026, recording every meeting and applying AI agents to transcribe, summarize, assign action items, and align with strategy will be table stakes. Hoffman argues that companies not doing this will be making excuses, akin to sticking with horse-drawn carriages in the age of the car.
Tools like Granola automate rote tasks, freeing up mental bandwidth during meetings. This allows participants to focus entirely on interpersonal dynamics and building rapport. The real benefit is fostering genuine human connection, which is crucial for high-stakes deals and collaborations.
An Executive Assistant at Zapier built an AI agent that automates her weekly meeting prep. The agent researches external attendees, checks the CRM and internal comms for context, and delivers a digest and tasks. This saves hours of manual work and ensures thorough preparation.
Power dynamics often prevent leaders from receiving truly honest feedback. By implementing AI "coaching bots" in meetings, executives can get objective critiques of their performance. The AI acts as an "infinitely patient coach," providing valuable insights that colleagues might be hesitant to share directly.
Instead of asking an AI for a single answer, Reid Hoffman advocates for "role prompting"—creating a team of AI agents with different expert perspectives (critic, historian, etc.). This simulates a board of advisors and represents a shift from individual contribution to managing AI teams.
Tools like Granola.ai offer a key advantage by recording locally without joining calls. This privacy, combined with the ability to search across all meeting transcripts for specific topics, turns meeting notes into a queryable knowledge base for the user, rather than just a simple record.
The tedious manual process of data entry into systems like Salesforce is ripe for disruption. AI agents that analyze meeting recordings (e.g., from Zoom) to automatically extract action items and update records are already emerging as a key use case.
Within three years, the default for all enterprise meetings will shift to "record on." This ambient data capture will feed a new system of intelligence, automatically extracting insights, monitoring for compliance risks, and diffusing issues proactively. Unstructured conversation data will become a core enterprise asset.