Baby2Baby chose a B2B-like model, supplying partner organizations rather than individual families. This avoided the complex logistics of direct service, enabling them to reach vastly more people and scale their operations efficiently by leveraging existing community infrastructure.

While saying "yes" to every opportunity fueled Baby2Baby's initial growth, true scale required learning to say "no." They strategically began refusing donations like used items or non-essential goods during crises, as these created logistical costs that outweighed their benefits, proving that disciplined focus is key to efficiency.

For its $5k average deal size, SkillVari found a direct US sales model unviable, as travel costs could erase profits. Instead, they built a network of 10 regional resellers, incentivized with commissions up to 20%, to provide local, hands-on demos and support.

While many organizations broaden their scope as they grow, Baby2Baby's co-founders attribute their success to staying in a "very narrow lane." This intense focus on providing basic essentials like diapers allows them to master their logistics and advocate with specific, undeniable authority on related policy issues like the diaper tax.

Coca-Cola gave away bottling rights for free in a perpetual contract. This seemingly terrible deal offloaded capital expenditure and operational complexity, enabling rapid, asset-light scaling through a franchised network of local entrepreneurs who built the distribution system.

The path to a multi-million dollar local business involves three steps. First, maximize your current location's capacity and marketing channels. Once that's capped, the real scale comes from duplicating the successful model in new locations, turning a small opportunity into a large one.

When scaling a local service business like a chiropractic office, acquiring existing practices is a more efficient growth path than building new ones from scratch. It's often possible to find owners willing to sell for very little, making it easier to retrofit them into your model.

Baby2Baby's big break came from accepting 100,000 diapers and $100,000, despite lacking the logistics to handle it. By saying "yes" first and solving the "how" later, they rapidly accelerated their growth and proved the immense demand for their service.

Baby2Baby transformed celebrity involvement from simple PR into a powerful negotiation tool. They offered celebrity endorsements to corporations like Huggies in exchange for multi-million dollar grants and massive product donations, creating a win-win-win flywheel for growth.