Providing access to AI education isn't enough. For training to succeed, a specific person or team must own the program's goals—like time saved or new projects launched—not just course completion rates.

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Business leaders often assume their teams are independently adopting AI. In reality, employees are hesitant to admit they don't know how to use it effectively and are waiting for formal training and a clear strategy. The responsibility falls on leadership to initiate AI education.

Successful AI integration requires business leaders to partner with IT, not just delegate responsibility. Business context and workflow knowledge are crucial for an AI's success, and business units must take accountability for training and managing their 'digital workers' for them to be effective.

AI is not a 'set and forget' solution. An agent's effectiveness directly correlates with the amount of time humans invest in training, iteration, and providing fresh context. Performance will ebb and flow with human oversight, with the best results coming from consistent, hands-on management.

Organizations that default to treating AI as an IT-led initiative risk failure. IT's focus is typically on security and risk mitigation, not growth and innovation. AI strategy must be owned by business leaders who can align its potential with customer needs, talent decisions, and overall company growth.

For successful enterprise AI implementation, initiatives should not be siloed in the central tech function. Instead, empower operational leaders—like the head of a call center—to own the project. They understand the business KPIs and are best positioned to drive adoption and ensure real-world value.

Simply buying an AI tool is insufficient for understanding its potential or deriving value. Leaders feeling behind in AI must actively participate in the deployment process—training the model, handling errors, and iterating daily. Passive ownership and delegation yield zero learning.

The process of guiding an AI agent to a successful outcome mirrors traditional management. The key skills are not just technical, but involve specifying clear goals, providing context, breaking down tasks, and giving constructive feedback. Effective AI users must think like effective managers.

To successfully implement AI, approach it like onboarding a new team member, not just plugging in software. It requires initial setup, training on your specific processes, and ongoing feedback to improve its performance. This 'labor mindset' demystifies the technology and sets realistic expectations for achieving high efficacy.

The biggest mistake in corporate AI investment is buying platform licenses for everyone without first investing in the necessary training and change management. This over-investment in tech and under-investment in people leads to wasted resources, as employees lack the skills or motivation to adopt the tools.

You can't delegate AI tool implementation to your sales team or a generalist RevOps person. Success requires a dedicated, technical owner in-house—a 'GTM engineer' or 'AI nerd.' This person must be capable of building complex campaigns and working closely with the vendor's team to train and deploy the agent effectively.