Today's AI models have surpassed the definition of Artificial General Intelligence (AGI) that was commonly accepted by AI researchers just over a decade ago. The debate continues because the goalposts for what constitutes "true" AGI have been moved.

As soon as OpenAI's Astra model nearly 'solved' the ARC AGI 3 benchmark, its creator immediately 'moved the goalposts' by announcing the next version will focus on 'open-ended invention.' This shows how the very definition of AGI is a moving target, constantly being redefined by technological breakthroughs.

OpenAI's CEO believes the term "AGI" is ill-defined and its milestone may have passed without fanfare. He proposes focusing on "superintelligence" instead, defining it as an AI that can outperform the best human at complex roles like CEO or president, creating a clearer, more impactful threshold.

"Superintelligence" is clearly defined as AI that is better, faster, and cheaper than the best humans at everything. In contrast, "AGI" (Artificial General Intelligence) is a vague term for general-purpose AI, a milestone that current models have arguably already achieved.

OpenAI now publicly labels its Astra model as AGI, a significant communications shift. This is enabled by a revised Microsoft agreement and a broader industry re-focus. The new existential threat is 'super intelligence,' making the AGI label a less controversial and more viable marketing term.

Despite claims that GPT-6 Astra marks the arrival of AGI, its capabilities appear to be an incremental advance, potentially just catching up to competitors like Anthropic's Fable 5.1. This framing overlooks that AGI is a spectrum of capabilities, not a single binary event, suggesting the claim is primarily for marketing.

The pursuit of AGI may mirror the history of the Turing Test. Once ChatGPT clearly passed the test, the milestone was dismissed as unimportant. Similarly, as AI achieves what we now call AGI, society will likely move the goalposts and decide our original definition was never the true measure of intelligence.

Recent declarations of 'AGI' by AI leaders signal the term has shifted from a technical goal to a marketing slogan. It's now used to generate hype, claim competitive superiority, and shape public perception ahead of potential IPOs, rather than denote a specific achievement.

AI companies exploit the lack of a scientific consensus on 'AGI' (Artificial General Intelligence) by defining it differently to suit their audience—as a cure-all for regulators, a helpful assistant for consumers, or a revenue machine for investors.