LLMs frequently cite sources that rank poorly on traditional search engines (page 3 and beyond). They are better at identifying canonically correct and authoritative information, regardless of backlinks or domain authority. This gives high-quality, niche content a better chance to be surfaced than ever before.

A report shows 44% of ChatGPT links originate from PR-influenced sources, versus only 30% from corporate websites. This signals a major power shift from owned media to earned media, forcing CMOs to refocus budgets on PR, analyst relations, and customer advocacy to influence AI-driven discovery.

The dominance of AI tools like ChatGPT, which favor new and recently updated information, is rendering traditional 'set it and forget it' evergreen content obsolete. AI citations are, on average, nearly a year newer than traditional search results, signaling a fundamental shift in content strategy that marketers must adapt to.

The common advice to post on Reddit for AI search visibility is often ineffective. Instead, analyze the citations an LLM provides for relevant queries. If the AI isn't sourcing from Reddit, spending time there is a waste. Focus on getting listed where the AI is already looking.

In AI-generated search results, a 'mention' offers visibility, but a 'source' provides a clickable link. This distinction is critical for driving traffic. To avoid a zero-click future, brands must focus their strategies on becoming a citable source of authority for LLMs.

The paradigm is shifting from Search Engine Optimization (SEO) to Generative Engine Optimization (GEO). The content you post now on platforms like LinkedIn will be consumed by AI models to answer future user queries, making it a critical asset for long-term visibility and authority.

Contrary to fears that AI will make Wikipedia obsolete, initial data shows AI-generated summaries link to Wikipedia at double the rate of traditional search (6% vs. 3%). While users click through less often for simple queries, Wikipedia's brand visibility and role as a foundational source are being amplified in the AI era.

A live poll showing over 70% of a business audience now uses AI tools like ChatGPT instead of Google for some searches proves that attention platforms can lose dominance in under two years. This makes reliance on any single marketing channel a major risk.

LinkedIn is increasingly integrated with search engines, meaning your long-form content and hashtags are now indexed and can appear in Google search results. This makes LinkedIn a key part of a broader "Always Everywhere Optimization" (AEO) strategy, not just a social selling tool.