GenAI transforms advertising's core pillars. It enables hyper-personalized creatives at scale, democratizes ad production for smaller businesses, and fundamentally enhances the two most critical functions of any ad platform: predicting user behavior and measuring campaign outcomes.

The true power of AI in marketing is not generating more content, but improving its quality and effectiveness. Marketers should focus on using AI—trained on their own historical performance data—to create content that better persuades consumers and builds the brand, rather than simply adding to the noise.

Gemini 3 can intelligently segment long-form video by identifying ideal clips for specific platforms and purposes, like a "spicy take for LinkedIn." It provides exact start/end times, dramatically accelerating the social media content creation workflow for repurposing content.

Delegate the creation of launch assets like email copy and social posts to AI. This front-loading of content creation frees up your time and energy during the actual launch, allowing you to show up live, engage directly with your audience in DMs and comments, and build trust that leads to sales.

Since AI makes coding inexpensive, marketers can now transform static landing pages into interactive games with a single prompt. This novel approach to conversion involves creating a simple game that users must complete to unlock a lead magnet, such as an ebook, increasing engagement and memorability.

Companies can use AI to generate unique, 'ephemeral software' experiences for marketing campaigns. Instead of a generic Spotify Wrapped-style review, businesses can now affordably create a custom, interactive 'unwrapped' summary for each user based on their specific product usage data, costing just cents in tokens.

View AI less as a tool for discrete tasks and more as the foundation for a central marketing hub. This system uses AI to create and maintain branded playbooks for all marketing activities, ensuring consistency and quality regardless of who is executing the work.

At Perplexity, the brand team's strategy is to use AI tools for 'velocity and volume,' according to VP of Design Henry Modiset. This allows a small team to produce a massive amount of creative assets, making the brand feel ubiquitous and loud in the market without a huge budget.

With AI tools like Gemini 3.0 democratizing execution, the ability to generate unique, scroll-stopping ideas and provide strong design references becomes the key differentiator. Good taste and a clear vision now matter more than the technical ability to implement a design from scratch.