Creating a personal board of directors isn't just about getting answers; it's about forming the habit of seeking advice. This practice forces you to be vulnerable by admitting you don't know everything, which builds the critical leadership muscle required to grow stronger throughout your career journey.

Instead of a single mentor, build a "personal board" of diverse advisors from different industries and roles. Treat this group like your own "Hall of Justice," strategically tapping into each member's unique superpower based on the specific problem you're facing.

Clients get the best results from search firms when the relationship is a partnership of peers, not a vendor transaction. A great recruiter pushes back on a hiring manager's flawed assumptions or resume biases, bringing candidates to the table that might otherwise be overlooked.

Early in your career, prioritize building genuine friendships with your cohort. These peers will rise to become future industry leaders, creating a powerful, long-term network for support and opportunities that will far outlast your current role or relationship with management.

While it's tempting to seek mentorship from seasoned VPs, you'll often get more actionable advice from someone who just completed the career step you're facing. A newly promoted director, for example, has more recent and relatable experience than a VP who was last in your shoes years ago.

Rather than seeking traditional mentors, Allspring CEO Kate Burke advises building a personal "board of directors." This is a curated, dynamic group of people from different areas of your life who provide diverse perspectives on challenges, with members rotating as your career and life evolve.

While a network of peers is valuable for tactical issues, your personal advisory board must be diverse. Relying solely on people with the same role and experience as you (e.g., only other CMOs) will limit your perspective and hinder your ability to see the bigger picture or prepare for your next career step.

Don't treat all professional relationships the same. Differentiate between a community for support, a network for tactical needs (like finding an agency), and a personal board of directors for strategic guidance on major career moments. Each serves a distinct purpose in your journey.

When you ask someone for help and they agree, they become emotionally invested in your career. This transforms them into stakeholders in your success, making them more likely to support you in the future. It builds a loyal advisory board, one coffee meeting at a time.