Before committing large sums to a volatile market, companies should launch a small business like a portable feed mill. This allows them to learn the real operational challenges and unwritten rules with minimal financial exposure before scaling.

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Instead of building its final passenger jet, Boom first developed a smaller, sub-scale prototype to prove its Mach 2.2 technology. This startup-like, sequential approach proves the core concept at a much lower cost, making the capital-intensive project more manageable and fundable.

True understanding of a business often comes only after owning it. Taking a small (e.g., 1%) starter position can initiate the research process and shift your perspective from a casual observer to a critical owner, revealing nuances and risks not apparent from the outside.

Contrary to popular belief, successful entrepreneurs are not reckless risk-takers. They are experts at systematically eliminating risk. They validate demand before building, structure deals to minimize capital outlay (e.g., leasing planes), and enter markets with weak competition. Their goal is to win with the least possible exposure.

Early ventures into legally ambiguous or "get rich quick" schemes can be an effective, albeit risky, training ground. This "gray hat phase" forces rapid learning in sales, marketing, and operations, providing valuable lessons that inform more legitimate, scalable businesses later on.

To avoid distracting from its core business, Bolt tests new ventures like scooters and food delivery using a standardized playbook. A small team of 5-10 people is given a modest budget and a six-month timeline to build an MVP and show traction. If successful, they get more funding; if not, the project is shut down.

Before committing to a costly lease and build-out for a restaurant, the speaker tested the concept with a delivery-only model from a commissary kitchen. This pre-MVP approach, now known as a cloud kitchen, validated the idea with minimal capital and risk.

When expanding his law firm, John Morgan uses a 'bullets before bombs' strategy. He first enters a new city with a small, low-cost team and ad budget (the 'bullets') to test viability. Only after seeing positive traction does he commit significant capital and resources (the 'bombs'), de-risking growth.

The "golden handcuffs" of a high salary prevent many from entrepreneurship. The solution is not to quit, but to buy a small, manageable business on the side for as little as $10k. This allows for learning and model validation before taking the full plunge.

Validate market demand by securing payment from customers before investing significant resources in building anything. This applies to software, hardware, and services, completely eliminating the risk of creating something nobody wants to buy.

Contrary to the popular search fund model of targeting $1M+ EBITDA businesses, a less risky path is to start with smaller companies ($100k-$250k earnings). This lowers complexity, reduces the potential for catastrophic failure, and provides invaluable hands-on experience for first-time acquirers.

Enter Risky Markets with Small, Low-Capital Ventures to 'Pay Tuition' | RiffOn