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GeoNet uses 80% of its revenue to buy its own GEOD tokens from the open market. This mechanism creates direct, verifiable value accrual for token holders, functioning similarly to a corporate stock buyback program and aligning project success with investor returns.

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BitGo's CEO predicts that tokenized equities will disrupt traditional IPOs by creating an open, innovative ecosystem. This technology allows issuers to form a direct, programmable relationship with shareholders, bypassing intermediaries to offer unique incentives and foster deeper engagement.

Instead of relying on venture-led secondary sales, Column uses 25% of its annual earnings to conduct its own tender offers. This provides regular liquidity to employees, enhances retention, and aligns the team long-term without the dilution from new funding rounds.

The most compelling reason for institutions to adopt blockchain is the new functionality it gives issuers. They can programmatically reward long-term holders or pay dividends in stablecoins—capabilities impossible with current "Russian doll" ownership structures.

A previously reliable relationship where increased on-chain revenue drove token prices has decoupled. Protocols now experience strong fundamental performance and record revenue while their token prices stagnate or fall, signaling a fundamental breakdown in investor trust and value perception.

GeoNet built the world's largest RTK network by using crypto incentives for individuals to deploy base stations. This DePIN model allows for faster, cheaper, and more extensive infrastructure build-out than traditional, capital-intensive corporate approaches.

Traditional value metrics don't apply to crypto. However, an "intangible value" factor can be constructed by analyzing fundamental on-chain data—such as developer commits on GitHub, daily active wallets, and transaction volume—to identify undervalued projects.

Decentralized storage project Hippias designed its tokenomics so miners must stake Hippias tokens to earn rewards. This creates continuous demand for the token that is deterministically linked to the network's growth and revenue, solving a common value accrual problem in crypto.

The founder's vision for Solana is for it to be valued like a business, specifically a "hot dog stand." The goal is for its token's worth to be based on predictable cash flow from network fees, shifting its perception from a volatile speculative asset to a boring, stable piece of financial infrastructure.

Instead of replicating the costly and often unengaging investor relations (IR) practices of public markets, crypto projects should leverage their native on-chain transparency. This data-rich environment enables a more proactive, compelling, and efficient way to communicate with investors that can surpass traditional models.

The investor relations function for crypto projects is evolving from a defensive, compliance-focused cost center to a proactive growth engine. Success will no longer be about checking boxes, but about demonstrably increasing the net number of token holders year-over-year through proactive engagement.

Crypto Projects Can Mirror Stock Buybacks by Using Revenue for Token Purchases | RiffOn