Stop creating separate social media accounts for different content types. Modern algorithms prioritize serving individual pieces of content to the right audience, regardless of your account's history or niche. A single high-quality post will find its viewers, making account-level siloing obsolete.

When starting out, resist the pressure to immediately master algorithms and conversion tactics. Instead, follow your intuition and create content that is genuinely you for several months. This builds a sustainable brand and audience connection, which can then be optimized later.

The "algorithm" isn't a mystical entity to be tricked. It's a direct reflection of whether people find your content interesting. Taking a posting break won't help if you return with the same unengaging content. The only way to succeed is to create things people actually want to consume and share.

The fear of being pigeonholed into a content niche is outdated. Today's algorithms prioritize engaging content over strict thematic consistency. Don't be afraid to post something "left field" from your usual topic; it will either perform remarkably well, opening a new avenue, or terribly, providing valuable data. Both outcomes are good.

LinkedIn's algorithm has shifted. Initial engagement is no longer the sole predictor of a post's success. Content can now gain significant traction 24-48 hours later as it's served to new, interest-based audiences, making consistent posting on off-days or holidays more viable than before.

While certain content formats (like text-only posts on LinkedIn) may currently win algorithmically, relying on them exclusively makes you one-dimensional. Deliberately mix in formats like video that build deeper brand equity, even if they underperform on short-term engagement metrics.

Don't blame algorithm changes when your reach declines. Vaynerchuk argues it's a content quality issue. The fact that others in your industry are thriving on the same platforms proves the opportunity still exists. Your approach needs to evolve rather than making excuses for poor performance.

Instead of reactively trying to please algorithms, proactively identify the best 'doorways'—specific platforms and content formats—to reach your ideal audience. This shifts the focus from chasing reach to strategically choosing where you appear and how you present your brand.

Stop viewing 'the algorithm' and 'the audience' as separate forces. The algorithm is simply a neutral, black-and-white feedback mechanism that reports on how well your content resonated with people. Success comes from focusing on the audience, and the algorithm's 'score' will reflect that.