When building a team for a new domain like AI, Shai intentionally seeks people with deep passion and native understanding, even with zero marketing background. He believes his team can teach marketing fundamentals but cannot instill genuine passion or an "AI-first" mindset.

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Since modern AI is so new, no one has more than a few years of relevant experience. This levels the playing field. The best hiring strategy is to prioritize young, AI-native talent with a steep learning curve over senior engineers whose experience may be less relevant. Dynamism and adaptability trump tenure.

When building core AI technology, prioritize hiring 'AI-native' recent graduates over seasoned veterans. These individuals often possess a fearless execution mindset and a foundational understanding of new paradigms that is critical for building from the ground up, countering the traditional wisdom of hiring for experience.

Lovable prioritizes hiring individuals with extreme passion, high agency, and autonomy—people for whom the work is a core part of their identity. This focus on intrinsic motivation, verified through paid work trials, allows them to build a team that can thrive in chaos and drive initiatives from start to finish without supervision.

True marketing agility isn't just about processes; it's about culture. Wrike's CMO prioritizes hiring people who are inherently curious and comfortable with experimentation and failure. This cultural foundation is more critical than rigid frameworks for adapting to constant technological disruption like AI.

At the start of a tech cycle, the few people with deep, practical experience often don't fit traditional molds (e.g., top CS degrees). Companies must look beyond standard credentials to find this scarce talent, much like early mobile experts who weren't always "cracked" competitive coders.

In rapidly evolving fields like AI, pre-existing experience can be a liability. The highest performers often possess high agency, energy, and learning speed, allowing them to adapt without needing to unlearn outdated habits.

For cutting-edge AI problems, innate curiosity and learning speed ("velocity") are more important than existing domain knowledge. Echoing Karpathy, a candidate with a track record of diving deep into complex topics, regardless of field, will outperform a skilled but less-driven specialist.

AI enables smaller, more efficient teams, shifting the ideal CMO profile. Founders now prefer marketing leaders who are hands-on brand builders and storytellers over those who are primarily large-scale people managers. The "CMO with a team of 5-15 plus AI and agencies" is the new model.

In a paradigm shift like AI, an experienced hire's knowledge can become obsolete. It's often better to hire a hungry junior employee. Their lack of preconceived notions, combined with a high learning velocity powered by AI tools, allows them to surpass seasoned professionals who must unlearn outdated workflows.

In the age of AI, Figma's CEO favors hiring younger talent who are 'AI native' and intuitively understand the technology. He believes this innate fluency can be more valuable than the experience of senior professionals who must consciously adapt to the new paradigm, challenging traditional hiring hierarchies.