OpenAI's new "General Manager" structure organizes the company into product-line P&Ls like Enterprise and Ads. This "big techification" is designed to improve commercial execution but clashes with the original AGI-focused mission, risking demotivation and attrition among top researchers who joined for science, not to work in an ads org.

Since ChatGPT's launch, OpenAI's core mission has shifted from pure research to consumer product growth. Its focus is now on retaining ChatGPT users and managing costs via vertical integration, while the "race to AGI" narrative serves primarily to attract investors and talent.

OpenAI faces a major challenge balancing consumer products, enterprise sales, and AGI research. Despite internal tensions over resource allocation, the company's most defensible position is its consumer brand, where ChatGPT is synonymous with AI. This will become their priority flank to defend.

The partnership where OpenAI becomes an equity holder in Thrive Holdings suggests a new go-to-market model. Instead of tech firms pushing general AI 'outside-in,' this 'inside-out' approach embeds AI development within established industry operators to build, test, and improve domain-specific models with real-world feedback loops.

While historically a difficult approach, top-down CEO sales is currently highly effective for AI companies. Boards are pressuring CEOs to be "AI forward," which creates immediate budget and a willingness to buy, even before a clear ROI is established. This makes selling to the C-suite a viable go-to-market strategy.

With model improvements showing diminishing returns and competitors like Google achieving parity, OpenAI is shifting focus to enterprise applications. The strategic battleground is moving from foundational model superiority to practical, valuable productization for businesses.

The 'Valinor' metaphor for AI talent's destination has flipped. It once signified leaving big labs for well-funded startups like Thinking Machines. Now, as those startups face turmoil, Valinor represents a return to the stability and immense resources of established players like OpenAI, which are re-attracting top researchers.

According to OpenAI's Head of Applications, their enterprise success is directly fueled by their consumer product's ubiquity. When employees already use and trust ChatGPT personally, it dramatically simplifies enterprise deployment, adoption, and training, creating a powerful consumer-led growth loop that traditional B2B companies lack.

While OpenAI battles Google for consumer attention, Anthropic is capturing the lucrative enterprise market. Its strategy focuses on API spend and developer-centric tools, which are more reliable and scalable revenue generators than consumer chatbot subscriptions facing increasing free competition.