Anthropic's strategy of releasing its Mythos security model to CISOs first is a masterclass in selling fear. By framing their powerful new AI as a "terrifying weapon," they create demand for the very same product as the defense, effectively manufacturing a market for their solution.

The idea that OpenAI orchestrated the incident for marketing ignores the immense risks. The event was an admission of violating the Computer Fraud and Abuse Act, putting the company at severe risk of new regulations from the US and EU. Their carefully defensive language reflects a serious legal crisis, not a publicity campaign.

The narrative that AI could be catastrophic ('summoning the demon') is used strategically. It creates a sense of danger that justifies why a small, elite group must maintain tight control over the technology, thereby warding off both regulation and competition.

The release of Mythos, framed as too dangerous for the public, and the viral "AI escaped and emailed me" story were meticulously timed PR efforts. This strategy aims to create a perception of technological superiority and justify a high valuation, especially ahead of a potential IPO.

The rhetoric around AI's existential risks is framed as a competitive tactic. Some labs used these narratives to scare investors, regulators, and potential competitors away, effectively 'pulling up the ladder' to cement their market lead under the guise of safety.

Sam Altman's announcement that OpenAI is approaching a "high capability threshold in cybersecurity" is a direct warning. It signals their internal models can automate end-to-end attacks, creating a new and urgent threat vector for businesses.

By keeping its "Mythos" model private due to alleged security risks, Anthropic has created an enormous amount of media buzz. This strategy, mirroring tactics from OpenAI, is a powerful marketing move that elevates the company's profile and mystique, irrespective of the model's true power.

Anthropic spent years hyping its models as potentially dangerous "cyber weapons" to position itself as a safety leader. This rhetoric created a hypersensitive environment where the government reacted with extreme measures to the first sign of a security flaw, ironically punishing the company for its own messaging.

Companies like OpenAI and Anthropic are generating buzz and a perception of power not by releasing models, but by strategically suggesting their latest creations are too risky for public access due to cybersecurity risks. This turns safety concerns into a status symbol and competitive marketing tactic.