Generative AI tools are a massive productivity lever for creative marketers, storytellers, and copywriters. By handling tasks like slide design or simple coding, AI removes dependencies on designers and developers, allowing creatives to execute their vision autonomously and rapidly, which can reinvigorate burnt-out talent.

Previously, personalizing a presentation for each customer was manually intensive. AI tools allow users to set up a master template and then generate unique, tailored versions for different audiences on-the-fly, making one-to-one communication scalable.

AI presentation tool Gamma attributes its success to focusing on the fundamental editing experience for years before the recent AI wave. By first creating novel, user-friendly building blocks for non-designers, they built a strong foundation that AI could then assemble, leading to a superior workflow compared to competitors who jumped straight to AI generation.

Instead of sending massive text blocks, feed unstructured data like user survey responses or Slack community introductions into a presentation AI. This quickly generates digestible, visual reports with synthesized personas, key takeaways, and charts, a task that would previously take a team weeks to complete.

Use Zapier or Make to connect a call recording tool (e.g., Granola, Gong) to a presentation AI like Gamma. This workflow automatically generates a personalized follow-up deck from the call transcript, saving massive amounts of time for sales reps who handle multiple calls daily.

Marketers can use Gamma.app to instantly transform disparate documents and notes into professional presentations. By uploading information and providing simple prompts about tone and style, the AI generates a complete slide deck, saving hours of manual design work for client pitches or talks.

The old method involved asking an LLM for a slide outline, then feeding that into a design tool. The modern workflow is more powerful: provide the presentation AI with a raw data source (e.g., a call transcript, Slack channel) and instructions, letting it perform the analysis, outlining, and visualization in a single step.

While many use Google's NotebookLM for summarizing sources, its ability to generate visually appealing and well-structured slide decks is a powerful, overlooked feature. By inputting a source like a transcript or blog post, users can create high-quality presentations, making it a valuable AI slide designer beyond just research.

For marketing, resist the allure of all-in-one AI platforms. The best results currently come from a specialized stack of hyper-focused tools, each excelling at a single task like image generation or presentation creation. Combine their outputs for superior quality.