To move beyond keyword search in their media archive, Tim McLear's system generates two vector embeddings for each asset: one from the image thumbnail and another from its AI-generated text description. Fusing these enables a powerful semantic search that understands visual similarity and conceptual relationships, not just exact text matches.

Current text-based prompting for AI is a primitive, temporary phase, similar to MS-DOS. The future lies in more intuitive, constrained, and creative interfaces that allow for richer, more visual exploration of a model's latent space, moving beyond just natural language.

While today's focus is on text-based LLMs, the true, defensible AI battleground will be in complex modalities like video. Generating video requires multiple interacting models and unique architectures, creating far greater potential for differentiation and a wider competitive moat than text-based interfaces, which will become commoditized.

Human vision has two modes: sharp central focus (foveal) for details like text, and wide peripheral vision that scans for general signals like shape, color, and movement. Since peripheral vision detects things first but cannot read, visual marketing must grab attention with imagery before communicating details with text.

Current LLMs abstract language into discrete tokens, losing rich information like font, layout, and spatial arrangement. A "pixel maximalist" view argues that processing visual representations of text (as humans do) is a more lossless, general approach that captures the physical manifestation of language in the world.

Vision, a product of 540 million years of evolution, is a highly complex process. However, because it's an innate, effortless ability for humans, we undervalue its difficulty compared to language, which requires conscious effort to learn. This bias impacts how we approach building AI systems.

World Labs argues that AI focused on language misses the fundamental "spatial intelligence" humans use to interact with the 3D world. This capability, which evolved over hundreds of millions of years, is crucial for true understanding and cannot be fully captured by 1D text, a lossy representation of physical reality.

Cues uses 'Visual Context Engineering' to let users communicate intent without complex text prompts. By using a 2D canvas for sketches, graphs, and spatial arrangements of objects, users can express relationships and structure visually, which the AI interprets for more precise outputs.

World Labs co-founder Fei-Fei Li posits that spatial intelligence—the ability to reason and interact in 3D space—is a distinct and complementary form of intelligence to language. This capability is essential for tasks like robotic manipulation and scientific discovery that cannot be reduced to linguistic descriptions.