Referencing Christopher Alexander, the discussion highlights "unself-conscious" design, where creators build and adapt a product while using it. This direct feedback loop creates a more functional and soulful product than one designed by specialized "architects" who are disconnected from the end-user's experience.

From Alfred Speer's 10 mph vision in 1871 to modern failures in Paris, the moving walkway has failed as mass transit because of the fundamental physics problem of safely onboarding people onto a platform already moving at high speed, leading to trips and falls.

To overcome user apprehension about its new "Astroway" at LAX, American Airlines hired Lucille Ball for a targeted marketing campaign. The goal was to demonstrate its safety and ease of use, specifically for women who might be hesitant to ride while wearing high heels.

After failing as a city-wide transit solution, the moving walkway found its perfect product-market fit in airports, solving the specific pain point of long treks through ever-expanding terminals created by the jet age.

Mentalist Oz Perlman aims not for mere entertainment, which is fleeting, but for creating "memorable moments." He knows that the more a person recounts an experience to others, the more vivid it becomes in their memory. Design products and services to be shared and retold.

The moving walkway’s popular debut at World's Fairs typecast it as an amusement ride, creating a "magnificently impractical" reputation that prevented government officials from taking it seriously for major urban infrastructure projects like the Brooklyn Bridge.

The decline of moving walkways isn't just about cost or inefficiency. Airports now function like malls, where the business model relies on passengers lingering and spending money, making rapid transit through corridors counterproductive.

After failing to compete with trains, the moving walkway's first successful permanent installation was in a Jersey City train station. It proved its value not as a primary transit mode but as a micro-mobility tool to enhance an existing system by solving the 'last 100 yards' problem.

‘Form follows function’ is often misinterpreted as prioritizing utility above all. An object’s true function extends to its emotional and aesthetic impact on its environment. A drain pipe's job is not just to move water, but to also avoid making the world more boring or, ideally, to add charm.