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The mid-to-late 20th century, with its consolidated, "objective" media (e.g., three TV networks), was an era of artificially suppressed volatility. Today's fragmented and partisan media landscape is a return to the historical norm of a highly-opinionated press, like that of Ben Franklin's era.

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The primary challenge for journalism today isn't its own decline, but the audience's evolution. People now consume media from many sources, often knowingly biased ones, piecing together their own version of reality. They've shifted from being passive information recipients to active curators of their own truth.

Efforts to control or suppress legacy media outlets like CNN are increasingly futile. When established journalists are laid off or silenced, they migrate to creator platforms like Substack, taking their audiences with them. An attack on one large entity inadvertently strengthens a more resilient, decentralized media ecosystem.

While ideological slants exist, the fundamental driver of modern media is negativity. Catastrophic framing and outrage-inducing content are proven to boost virality and engagement, creating a 'stew of negativity' that is more about business models than political affiliation.

The current era of tribal, narrative-driven media mirrors the pre-Enlightenment period of vicious religious wars fueled by moral certainty. The historical Enlightenment arose because society grew exhausted by this violence, suggesting that a return to reason and impartiality may only follow a similar period of societal burnout.

Stephen Dubner realized at the NYT that traditional media already prospered by carving out specific audiences and feeding them aligned content. Social media is not a new phenomenon in this regard; it is merely a technological acceleration of a pre-existing, market-driven journalism model.

The century-long journalistic tradition of impartial, 'scientific' fact-gathering was allegedly dismantled by the baby boomer generation. Finding dry reporting dull, they championed an activist, narrative-driven style—seen in underground press coverage of Vietnam—which has since become the mainstream media's dominant mode.

Throughout history, whenever new technology allows more people to tell stories to larger audiences, social upheaval inevitably follows. The current political polarization is not a bug, but a predictable feature of the smartphone storytelling revolution.

The belief that society is uniquely polarized today is a historical fallacy. From political duels and violent labor strikes to the culture wars of the 1970s, American history is filled with intense, often physically violent, conflict. We tend to view the past with "rose-colored glasses," underestimating its strife.

Pervasive media bias isn't an Orwellian, centrally-directed phenomenon. Instead, it's an emergent, herd-like behavior similar to a flock of birds moving in unison without a single leader, driven by a quasi-religious belief in shared narratives among a specific socioeconomic class of journalists.

The era of limited information sources allowed for a controlled, shared narrative. The current media landscape, with its volume and velocity of information, fractures consensus and erodes trust, making it nearly impossible for society to move forward in lockstep.

Today's Chaotic Media Isn't an Aberration; It's a Return to the Historical Norm | RiffOn