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Joanna Stern argues against the imminent death of the smartphone. She predicts it will remain the core device due to its mature battery, connectivity, and sensor technology. Future wearables, like smart glasses or audio recorders, will function as peripherals that connect to the phone as a central hub.
Startups are overwhelmingly focusing on rings for new AI wearables. This form factor is seen as ideal for discrete, dedicated use cases like health tracking and quick AI voice interactions, separating them from the general-purpose smartphone and suggesting a new, specialized device category is forming.
Apple's upcoming AI devices like smart glasses and AirPods will not be standalone products but rather accessories heavily reliant on the iPhone for processing power and connectivity. This strategy reinforces the iPhone's central role in Apple's ecosystem, increasing its moat.
The market for AI devices will exceed the smartphone market because it encompasses not just phones but a new generation of wearables (glasses, rings, watches) that will serve as constant companions connected to AI agents.
The seemingly unsuccessful thin iPhone Air is likely a strategic R&D initiative to master miniaturizing core components like silicon and PCBs. This effort paves the way for next-generation wearables like AI glasses, making the phone a public "road sign" for future products rather than a standalone sales priority.
Contrary to the belief that new form factors like phones replace laptops, the reality is more nuanced. New devices cause specific tasks to move to the most appropriate platform. Laptops didn't die; they became better at complex tasks, while simpler jobs moved to phones. The same will happen with wearables and AI.
Apple is developing an AirTag-sized AI pin to diversify its hardware offerings. This move is not just about a new product but a strategic hedge to ensure Apple remains relevant if user interaction with AI shifts away from the smartphone, mitigating risk to its core iPhone business.
Instead of visually-obstructive headsets or glasses, the most practical and widely adopted form of AR will be audio-based. The evolution of Apple's AirPods, integrated seamlessly with an iPhone's camera and AI, will provide contextual information without the social and physical friction of wearing a device on your face.
While voice interfaces will grow, the next truly seismic platform shift will be the adoption of AR glasses. This change will be as profound as the transition from television to the smartphone, fundamentally altering how we consume content and interact with the digital world.
After the failure of ambitious devices like the Humane AI Pin, a new generation of AI wearables is finding a foothold by focusing on a single, practical use case: AI-powered audio recording and transcription. This refined focus on a proven need increases their chances of survival and adoption.
Past smart glasses failed not because of the hardware, but the lack of a compelling use case. Hassabis argues a universal, context-aware digital assistant that works seamlessly across all devices is the true 'killer app' that will finally make wearables like smart glasses indispensable.