AI won't replace designers because it lacks taste and subjective opinion. Instead, as AI gets better at generating highly opinionated (though not perfect) designs, it will serve as a powerful exploration tool. This plants more flags in the option space, allowing human designers to react, curate, and push the most promising directions further, amplifying their strategic role.

A core debate in AI is whether LLMs, which are text prediction engines, can achieve true intelligence. Critics argue they cannot because they lack a model of the real world. This prevents them from making meaningful, context-aware predictions about future events—a limitation that more data alone may not solve.

While LLMs dominate headlines, Dr. Fei-Fei Li argues that "spatial intelligence"—the ability to understand and interact with the 3D world—is the critical, underappreciated next step for AI. This capability is the linchpin for unlocking meaningful advances in robotics, design, and manufacturing.

Large language models are insufficient for tasks requiring real-world interaction and spatial understanding, like robotics or disaster response. World models provide this missing piece by generating interactive, reason-able 3D environments. They represent a foundational shift from language-based AI to a more holistic, spatially intelligent AI.

AI-generated design falls short because it cannot integrate the myriad of constraints top designers handle: business goals, cultural context, brand emotion, and system-wide consistency. AI will eliminate drudgery, freeing designers to focus on this higher-level, holistic, and creative work.

Advanced AI models exhibit profound cognitive dissonance, mastering complex, abstract tasks while failing at simple, intuitive ones. An Anthropic team member notes Claude solves PhD-level math but can't grasp basic spatial concepts like "left vs. right" or navigating around an object in a game, highlighting the alien nature of their intelligence.

World Labs argues that AI focused on language misses the fundamental "spatial intelligence" humans use to interact with the 3D world. This capability, which evolved over hundreds of millions of years, is crucial for true understanding and cannot be fully captured by 1D text, a lossy representation of physical reality.

While a world model can generate a physically plausible arch, it doesn't understand the underlying physics of force distribution. This gap between pattern matching and causal reasoning is a fundamental split between AI and human intelligence, making current models unsuitable for mission-critical applications like architecture.

AI struggles to provide truly useful, serendipitous recommendations because it lacks any understanding of the real world. It excels at predicting the next word or pixel based on its training data, but it can't grasp concepts like gravity or deep user intent, a prerequisite for truly personalized suggestions.