Brands like Sweetgreen and Allbirds, once buoyed by VC funds, are struggling. They had to raise prices to achieve profitability just as their core millennial customers faced inflation and job insecurity, leading to a collapse in demand and stock value.

Extreme wealth creates a dangerous societal rift not just through inequality, but by allowing the ultra-rich to opt out of public systems. They have their own concierge healthcare, private transportation, and elite schools, making them immune to and ignorant of the struggles faced by the other 99.9%, which fuels populist anger.

Despite the best earnings season in four years for companies like Apple and Amazon, consumer brands like Chipotle, Shake Shack, and Crocs report slowing sales from 20-somethings. This demographic faces soaring unemployment and slowing wage growth, creating a hidden weak spot in an otherwise strong economy.

The super-rich lose empathy not necessarily because they are bad people, but because their lifestyle systematically isolates them from common experiences. With private airports, healthcare, and schools, they no longer participate in or understand the struggles of mainstream society. This segregation creates a fundamental disconnect that impacts their worldview and political influence.

The success of premium grocer Meadow Lane, selling $17 nuggets while the city mayor pushes for affordable stores, illustrates a K-shaped economy. One consumer segment drives demand for premium brands, while another faces increasing price pressures.

The top 10% of earners, who drive 50% of consumer spending, can slash discretionary purchases overnight based on stock market fluctuations. This makes the economy more volatile than one supported by the stable, non-discretionary spending of the middle class, creating systemic fragility.

The dramatic rise in BNPL usage across all demographics, including 41% of young shoppers, is a negative forward-looking indicator. While framed as innovation, it's a form of modern usury that reveals consumers cannot afford their purchases, creating a significant, under-discussed credit risk for the economy.

As luxury brands consolidate into huge corporations, they face a paradox: their prestige relies on exclusivity, but their business models require mass-market scale. The solution is a new paradigm where status is framed as inclusive and 'for everyone,' turning the concept of prestige proletarian.

The top 10% of US earners now drive nearly half of all consumer spending. This concentration suggests the macro-economy and stock market can remain strong even if AI causes significant unemployment for the other 90%, challenging the assumption that widespread job loss would automatically trigger an economic collapse.