Instead of focus groups, the team uses a full rehearsal day where staff and players test new promotions. If the internal team genuinely has fun and enjoys the experience, they know it will resonate with the audience. This "internal fun test" serves as their core product validation method before public launch.
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To consistently produce new entertainment, the Bananas copied the Saturday Night Live production model. Their week includes an "Over The Top" idea pitch meeting, a table read, rehearsals, and testing new material in front of a small live audience before the main show.
Effective product development starts with internal alignment. Using exercises like Instagram's "Stories Mad Libs" creates a shared, candid understanding of the product's current state. This "organizational therapy" is a prerequisite for overcoming team biases and conducting successful user research.
The sports disruptors test 10-15 new promotions at every single game. While most teams repeat a few proven successes, the Bananas embrace constant, small-scale failure as a deliberate strategy. This allows them to out-learn their competition and innovate entertainment experiences for fans at a much faster rate.
Teams can cultivate a shared sense of taste by encouraging constant and rigorous critique of both internal and external work. This process allows the team to self-regulate, learn from each other, and elevate their collective craft without top-down mandates.
Instead of relying on focus groups, the NBA Jam team tested the game in a live arcade. The ultimate validation wasn't feedback, but behavior: customers crowded the machine, fought over it, and put in so many quarters that the coin doors jammed, providing undeniable proof of success.
