Despite competing with short-form content like TikTok, Ken Burns' long documentaries succeed because they are built on compelling storytelling. This challenges the myth of shrinking attention spans, suggesting instead that audiences demand more engaging content, regardless of its length.
In a world of on-demand services, the advent calendar's structure of daily, limited reveals creates potent anticipation. This mechanic proves that patience and delayed gratification can be powerful marketing tools, creating more intense dopamine hits than instant purchases can provide.
Rolex runs an extensive apprenticeship program but doesn't require graduates to work for them. The CEO believes that elevating the skill of the entire Swiss watch industry reinforces the prestige of the category as a whole, which ultimately benefits Rolex. This is a long-term, ecosystem-first talent strategy.
Rolex's CEO believes the Apple Watch was beneficial, not detrimental. It accustomed a new generation to wearing something on their wrist, effectively expanding the total addressable market for all watches, including luxury ones. This shows how a competitor's product can act as a catalyst for market growth.
Contrary to the belief that late-night shopping is for small, impulsive buys, data reveals it's when consumers purchase big-ticket items like airfare and appliances. This "vampire shopping" trend suggests a period of focused, uninterrupted decision-making for busy consumers, creating a key sales window.