With companies like SpaceX, OpenAI, and Anthropic potentially going public, the fight for coveted, brand-aligned ticker symbols like "MARS" or "GPT" will become a significant subplot. The first company to file will snag these valuable branding assets, creating strategic urgency and a public "outburst" around the IPO.
The online trend of consumers seeking affordable "dupes" of expensive products will translate into a new brick-and-mortar retail concept. These stores will offer lower-priced alternatives to name-brand goods across fashion and electronics, applying the successful private-label model of Trader Joe's to a full department store format.
To combat new competitors, iconic brands can create immersive hospitality experiences. A Nike-branded fitness resort would be a powerful PR move to demonstrate cutting-edge performance and re-engage a skeptical public, serving as the ultimate expression of the brand and allowing customers to experience its identity firsthand.
To overcome public skepticism about safety, autonomous vehicle companies need a grand public demonstration. A livestreamed, overnight "robo-taxi" journey between cities, framed as a "self-driving hotel," could serve as a modern spectacle to prove the technology is safe and build consumer trust, much like elephants walking the Brooklyn Bridge did.