Instead of traditional sales collateral, Pipeline equips its business development role with a podcast, an expo, and a professional community. This strategy transforms the sales process into relationship-building and industry evangelism, using shared value and community engagement as the primary tools for attracting and converting clients.
Pipeline’s job ad for an industry evangelist requires candidates to forego a standard resume submission. Instead, they must demonstrate relationship-building skills from the first contact by using connections or sending thoughtful notes, effectively making the application process a live audition for the role's core responsibilities.