Contrary to belief, working with a spouse can be easier due to deep mutual understanding. The relationship breaks down when partners start micromanaging or sugarcoating direct feedback to avoid hurting feelings. This erodes the trust and upfront communication that is essential in a fast-paced work environment, ultimately hindering progress.
The greatest friction for co-founder couples arises when they operate in the same domain, such as parenting or co-writing a book. In business, they thrived by establishing clear, non-overlapping responsibilities (e.g., operations vs. sales), which prevented micromanagement and conflict. This specialization is key to their partnership's success.
Buddy Media became one of the fastest software companies to reach $50M in ARR by building essential tools for a seismic market shift. They didn't create the shift; they capitalized on the rise of platforms like Facebook and Twitter, providing the software brands needed to manage their marketing in this new 'stream-based world.'
Before fully combining finances, the founders used a shared debit card for joint expenses like travel and home goods. This created a practical, low-stakes environment to learn financial accountability to each other and manage a shared budget. It served as a successful first test of their financial partnership before marriage and business.
When asked why he wasn't a billionaire, Mike Lazaro explained that achieving that level of wealth would have required sacrificing his presence at his kids' games and family dinners. Their family consciously 'drew the line,' choosing to be home by 6 p.m. instead of optimizing solely for money, a trade-off they believe was essential for a fulfilling life.
Despite selling their company for nine figures, founder Cass Lazaro reveals she suffered from PTSD after the sale. The intense pressure of growing to $50M ARR in three years, marked by 14-hour days and neglecting personal health, left her nervous system 'fried.' This highlights the hidden, long-term mental and physical toll of startup hypergrowth.
Despite immense success with his wife Cass, founder Mike Lazaro calls his next venture—started without her—the 'biggest mistake of my life.' He admits ego and hubris led him to ignore her doubts and partner with someone else, resulting in failure. The lesson: past success doesn't invalidate a trusted partner's intuition.