Acknowledging they can't outspend giants like Zendesk on SEO, TeamSupport uses an "old school" growth strategy. They map their customers' professional networks, ask for direct introductions, and offer renewal discounts as incentives, creating a powerful, low-cost referral engine.
To compete in a crowded market, TeamSupport partners with industry influencers for co-marketing webinars. A recent event attracted 400 registrants with a 75% show-up rate and generated enough quality leads to potentially represent one to two months of new bookings if converted.
CEO Grant Stanis places TeamSupport's revenue between $10M and $25M ARR. The B2B SaaS company serves over 1,000 customers, with new logos averaging over $10,000 in ACV and the largest customer representing a low seven-figure deal.
When TeamSupport lost a top 10 customer, CEO Grant Stanis told his PE board by taking full ownership, framing it as a one-off, and presenting a pre-prepared revenue recovery plan. The board responded positively, valuing transparency and proactive solutions over blame.
Grant Stanis joined TeamSupport as CEO in 2024, six years after PE firm Level Equity's 2018 acquisition. This long hold period, combined with bringing in an experienced "transactional" CEO, strongly indicates the company is being prepared for a sale within the next 12-24 months.
When asked about a hypothetical $175M all-cash offer for his $10M-$25M ARR company, the CEO confirmed he would absolutely recommend the deal. This implies an 8.75x ARR multiple is a highly attractive exit valuation for a profitable, PE-backed SaaS business.