Practice by Numbers leveraged its position as a data analytics layer to launch an integrated payments product. By seeing customer transaction data, they identified a $2 billion GMV opportunity within their existing customer base, creating a highly profitable new revenue stream by moving into the flow of money.
The next evolution of software isn't a better interface; it's no interface. The founder envisions an "AI native" future where users interact with the system via voice commands, like a headset-wearing office manager directing agents to perform tasks ("check Nathan in," "send the bill") without ever clicking a button.
When asked about a hypothetical $180M acquisition offer, the founder's primary consideration isn't the financial windfall. The deciding question for him and his wife/co-founder would be a personal one: "Have we built what we wanted to build? And are we done?" This highlights a mission-driven mindset distinct from typical venture-backed exit strategies.
The founder of Practice by Numbers envisions shifting from selling software to selling outcomes, potentially charging a percentage of a dental office's revenue. This aligns the company's success directly with its customers' financial performance, transforming the relationship from a vendor to a true growth partner.
The founder is comfortable with 35-40% growth because it allows the company to remain highly profitable (a "Rule of 70, 80 company"). They intentionally avoid "buying revenue" through aggressive spending, focusing instead on sustainable, inbound growth from high-quality customers to avoid breaking the business.
Practice by Numbers' strategy is not to replace the core Practice Management System (PMS) but to sit on top of it, integrating all the surrounding "white space" functions like analytics, phones, and payments into a single offering. This creates a powerful moat by becoming the essential operational layer.