Customers interact with a company as a single entity, but internally, separate departments like sales and support optimize for their own conflicting metrics. This creates a confusing and inefficient experience, a direct result of Conway's Law in action.
When users get instant, accurate answers from an AI agent, they are more likely to immediately act on the advice and continue engaging with the product. This transforms support from a reactive cost center into a proactive driver of user success.
Initially, users spoke to chatbots in clipped keywords. As they've become familiar with capable LLMs, they've learned that providing rich, natural language context yields better results. This user adaptation is critical for maximizing AI effectiveness.
The next major leap for AI is its ability to connect disparate apps and data sources (email, calendar, location) to take autonomous actions. This will move AI from a Q&A tool to a proactive agent that seamlessly manages complex workflows.
When a useful metric like "average handling time" becomes a performance target, employees game the system. Reps may hang up on customers to meet quotas, destroying the metric's ability to reflect actual customer satisfaction.
AI agents create new, high-skill roles focused on managing and optimizing AI conversations. This provides a compelling career path within support, similar to how DevOps professionalized system administration, helping retain top talent.
The common practice of offering "premium" human-only support is counterintuitive. These customers often wait longer for a response compared to lower-tier users who receive instant, accurate answers from an AI agent, resulting in a poorer overall experience.
Customers are more willing to disclose sensitive or embarrassing information, like a pending missed payment, to an AI agent than to a human. This non-judgmental interaction elicits more truthful and complete context, leading to better outcomes for all parties.
High-performing support reps are often moved to other departments like product or engineering because internal career ladders for support are limited. This systematically drains the support org of its most skilled and diligent people, reducing overall quality.
AI agents eliminate the immense operational burden of managing support teams across different languages, time zones, and skill sets. A single AI can handle dialect-specific, multilingual queries instantly, a task that is a logistical nightmare for human teams.