Acquired strategically curates guests like Jamie Dimon and Barry Diller for live events, framing it as a 'cinematic universe' of iconic leaders. This narrative transforms a podcast into a larger media property, creating a cohesive brand world for its audience.
Podcasts like Acquired are leveraging prestigious venues to create premium, 'concert film' style video specials. This elevates the brand beyond a standard audio show, turning live events into standalone media products that match the grandeur of their setting and guests.