Competence is the most overlooked element of personal branding. It isn't charisma or visibility, but the 'quiet power' of consistently demonstrating your expertise and the 'why' behind it. This is the substance of your brand that builds trust over time.
A powerful brand shifts its focus from "look at me" to "sit with me." Instead of a solo spotlight demanding attention, think of your brand as a campfire that invites others to gather around. This community-centric approach fosters deeper loyalty and engagement.
Regularly stating affirmations acts as a mental filter, making you more attuned to opportunities that align with your stated goals. This 'law of assumption' transforms mindset into tangible action by changing how you perceive and react to potential projects and connections.
A strong personal brand is built on confidence, which is being quietly anchored in your worth and what you bring to the table. In contrast, ego is the need to loudly announce your importance, which often repels opportunities rather than attracting them.
Instead of waiting for speaking invitations, build your brand by creating your own platforms. Guest Goldie Chan established her LinkedIn authority by proactively organizing and hosting the first LinkedIn creator summit at VidCon, which then opened doors to more opportunities.
The purpose of consistency isn't just about frequency, but about building a deep backlog. This creates an entire "universe" for new audience members to explore. When they discover you, they can binge your content, which rapidly accelerates their trust and connection to your brand.
Companies now value employees with personal brands through a concept called 'Employee Generated Content' (EGC). When your personal brand aligns with corporate goals, it becomes a powerful marketing asset, increasing your value both within your current company and for future opportunities.
To achieve brand clarity, first define your 'three golden keywords': one 'soft' adjective describing your style (e.g., fierce) and two 'hard' keywords for your role (e.g., luxury executive). Use these as the foundation to build your broader brand pillars and content themes.