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  1. The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
  2. Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike)
Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike)

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified · Sep 29, 2025

VCs reveal the traits of visionary founders, highlighting intense focus, charismatic storytelling, and creative, customer-centric growth strategies.

Dealer Socket Won Back Churned Customers By Providing Exceptional Offboarding Support

Paul Madera of Meritech shares how Dealer Socket succeeded by graciously supporting customers even after they decided to leave. This positive offboarding experience built goodwill, frequently leading clients to return nine months later after finding competitor offerings lacking.

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike) thumbnail

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified·5 months ago

Nubank Founder David Veles Proves Visionary Leadership Is Saying 'No' to Good Ideas

Daniela Benaci highlights Nubank founder David Veles's extreme focus. He succeeded by systematically launching one product at a time and rejecting tempting but distracting opportunities from clients and investors. This discipline was key to realizing his long-term vision against incumbent criticism.

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike) thumbnail

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified·5 months ago

Overtime Pivoted From Mobile App to Sports League by Trusting User Insight Over Its Original Plan

Overtime evolved from a video-sharing app to a media company with its own sports league. This radical, contrarian pivot succeeded because founder Dan Porter combined a deep understanding of his young audience with the creative courage to capitalize on those insights.

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike) thumbnail

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified·5 months ago

Rensprey Grew 20x to $40M By Building a Creative Partnership-Driven Go-To-Market Strategy

Rensprey, a rental software company, grew from $2M to $40M in revenue not through direct sales but through an innovative partnership strategy. Founder Michael Liccarelli created win-win situations for distribution partners, cracking a go-to-market motion that competitors couldn't figure out.

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike) thumbnail

Investor Stories 430. Focus and Execution at Nubank, How Storytelling Wins Customers, and How Creative Partnerships Unlock Growth (Binatti, Madera, Okike)

The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified·5 months ago