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  1. The Prof G Pod with Scott Galloway
  2. How to Resist the Attention Economy — with Bill Burnett and Dave Evans
How to Resist the Attention Economy — with Bill Burnett and Dave Evans

How to Resist the Attention Economy — with Bill Burnett and Dave Evans

The Prof G Pod with Scott Galloway · May 18, 2026

Fight the attention economy, build better habits, and find meaning. Experts share strategies for intentional living without upending your life.

Redefine Purpose as a Direction Worth Pursuing, Not a Final Destination to Achieve

Our outcome-obsessed culture treats purpose like a goal to be 'found' or 'achieved.' A healthier view is that purpose is an aspirational trajectory—a direction you repeatedly choose to move toward. This shifts the focus from a final state to the meaningfulness of the journey itself.

How to Resist the Attention Economy — with Bill Burnett and Dave Evans thumbnail

How to Resist the Attention Economy — with Bill Burnett and Dave Evans

The Prof G Pod with Scott Galloway·3 days ago

Form Habits by Prototyping Small Changes, Not Aiming for an 'Olympic Self'

The pressure to achieve a perfect, disciplined routine often leads to failure and demotivation. Instead, treat habit formation like a design prototype: test a small, manageable change for a short, fixed period. This makes the process less intimidating and builds sustainable momentum.

How to Resist the Attention Economy — with Bill Burnett and Dave Evans thumbnail

How to Resist the Attention Economy — with Bill Burnett and Dave Evans

The Prof G Pod with Scott Galloway·3 days ago

Design Systems Around Your Flaws Instead of Trying to Overcome Them With Willpower

Constant failure to overcome a personal weakness like procrastination is a sign to change tactics. Acknowledge the limitation and build external systems—like deadlines from a publisher, a workout buddy, or client-driven project scopes—to enforce the behavior you desire.

How to Resist the Attention Economy — with Bill Burnett and Dave Evans thumbnail

How to Resist the Attention Economy — with Bill Burnett and Dave Evans

The Prof G Pod with Scott Galloway·3 days ago

Tying Your Life's Meaning to 'Impact' or 'Fulfillment' Is a Dysfunctional Belief

Seeking meaning exclusively through external impact or a feeling of complete fulfillment sets you up for failure. Impact is unreliable and its positive effects are temporary. Total fulfillment is an unattainable ideal. A more sustainable approach is to find meaning in the present moment.

How to Resist the Attention Economy — with Bill Burnett and Dave Evans thumbnail

How to Resist the Attention Economy — with Bill Burnett and Dave Evans

The Prof G Pod with Scott Galloway·3 days ago

Combat Doom-Scrolling by Replacing Phone Dopamine with Real-World Flow States

Willpower fails against the attention economy's dopamine hits. Instead of trying to stop the habit, proactively cultivate more attractive, real-world habits like experiencing nature or creative flow. These create healthier dopamine pathways that crowd out the negative ones.

How to Resist the Attention Economy — with Bill Burnett and Dave Evans thumbnail

How to Resist the Attention Economy — with Bill Burnett and Dave Evans

The Prof G Pod with Scott Galloway·3 days ago

Ditch Time Management for Energy Management by Structuring Your Week Around Peak Experiences

Time is a fixed resource, but your personal energy is manageable. Map your weekly activities to identify what drains versus what energizes you. Then, strategically place high-energy activities mid-week (peak) and at the end (last effect) to positively shape your perception of the entire week.

How to Resist the Attention Economy — with Bill Burnett and Dave Evans thumbnail

How to Resist the Attention Economy — with Bill Burnett and Dave Evans

The Prof G Pod with Scott Galloway·3 days ago