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  1. The Prof G Pod with Scott Galloway
  2. Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien
Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

The Prof G Pod with Scott Galloway · Mar 19, 2026

NYT CEO Meredith Kopit Levien on thriving via subscriptions, a dual strategy for AI, and why human-led journalism remains irreplaceable.

AI in Newsrooms Will Augment, Not Replace, Journalists' Core Human Functions

The NYT CEO asserts AI will be an efficiency tool, not a substitute for journalists. Core reporting tasks like unearthing new facts, bearing witness to events, and translating information with sensitivity are fundamentally human endeavors that technology can support but not automate.

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien thumbnail

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

The Prof G Pod with Scott Galloway·2 months ago

NYT CEO Finds Parenting a Teenager More Insecure Than Running a Public Company

A top CEO reveals that parenting, not her high-stakes job, is the source of her greatest vulnerability and anxiety. This highlights the universal insecurity of parenting, where professional confidence doesn't translate, and being mentally present is the biggest challenge.

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien thumbnail

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

The Prof G Pod with Scott Galloway·2 months ago

New York Times' Growth Engine Is Expansion Into Adjacent Lifestyle Verticals

The NYT's subscriber growth strategy extends far beyond news. It involves acquiring and building dominant brands in large lifestyle categories like sports (The Athletic), games (Wordle), and cooking. These verticals attract new audiences and provide significant, independent avenues for growth.

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien thumbnail

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

The Prof G Pod with Scott Galloway·2 months ago

Sowing Institutional Doubt, Not Just Criticism, Is Today's Gravest Threat to a Free Press

The primary danger to journalism has shifted. It's no longer leaders simply disliking coverage, but actively working to sow public doubt in the press as an institution. This strategic erosion of trust serves their own political interests at the country's expense, undermining a pillar of democracy.

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien thumbnail

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

The Prof G Pod with Scott Galloway·2 months ago

NYT Uses Lawsuits and Licensing to Define Content Value in the AI Era

The NYT's AI strategy is two-pronged: litigation enforces intellectual property rights and sets a legal precedent, while selective licensing deals establish a commercial market. This dual approach aims to control how its content is used and ensure fair compensation from LLM creators.

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien thumbnail

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

The Prof G Pod with Scott Galloway·2 months ago

Media Companies Weaken Their Power Against Big Tech by Overestimating Their Own Importance

Media outlets struggle to form powerful coalitions against tech platforms because each company tends to overestimate its indispensability. This prevents them from leveraging collective bargaining power, ultimately weakening the entire industry's negotiating position against giants like Google and OpenAI.

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien thumbnail

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

The Prof G Pod with Scott Galloway·2 months ago

New York Times Thrives By Doubling Down on Quality Journalism as Rivals Cut Costs

While legacy media struggles, the NYT's success stems from a long-term strategy of investing heavily in its core product—original, independent journalism—rather than following industry trends of cost-cutting. This commitment to quality has driven subscriber growth and financial stability in a difficult market.

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien thumbnail

Can Journalism Survive AI? — with NYT CEO Meredith Kopit Levien

The Prof G Pod with Scott Galloway·2 months ago