Contrary to popular advice, Galloway argues that firing difficult clients is a luxury for established firms, not a viable strategy for new ones. In the early stages of a business, survival and revenue are paramount, meaning you often must work with any client whose check clears, regardless of their personality.
In craft-based or consulting businesses, premium pricing acts as a strong quality signal. Scott Galloway explains that instead of deterring customers, higher prices can actually attract higher-prestige clients who equate cost with superior skill and value, leading to more and better business.
Scott Galloway reveals his personal speaking fee strategy is binary: he charges nothing for non-profits but an exorbitant fee for corporations. This 'zero or crazy' approach serves a dual purpose, allowing for mission-driven work while using the high price point as a powerful marketing signal that generates buzz.
In a small business where talent is hard to recruit, you may have to tolerate a difficult but highly skilled employee. Galloway shares his experience of dealing with an 'enormous asshole' because the person's talent was indispensable. This highlights the harsh reality that raw talent can sometimes trump ideal cultural fit for survival.