While tech giants pursue Artificial General Intelligence (AGI), the opportunity for consultants and coaches lies in the opposite: using AI to scale their *specialized* knowledge. This leverages their unique expertise, which clients pay for, rather than competing with large language models on their home turf of general information.
Long-form video courses are losing relevance because they don't match modern consumption habits and require users to translate general knowledge to their specific situation. The future is interactive, AI-driven learning that delivers bite-sized content and then generates a customized output for the user.
It seems counterintuitive, but as the volume of free, general information from AI tools like ChatGPT explodes, the demand for curated, specialized expertise actually grows. Clients need experts not just for information, but to provide a specific, transformative journey that cuts through the noise of generic content.
The biggest failure point in coaching and online courses is the "Grand Canyon" between a client learning something and actually implementing it. AI can bridge this chasm by guiding users through a structured process, asking for context, and generating a customized output, effectively doing the implementation work with them.
The COVID-19 pandemic forced a sudden, universal shift to virtual events. In contrast, AI's integration is a slower, more predictable change. This gradual nature makes it easier for coaches and consultants to ignore, creating a "death by a thousand paper cuts" scenario for those who fail to adapt.
The common discourse on AI focuses on personal efficiency gains. The bigger, more impactful opportunity for coaches and consultants is to flip the perspective: use AI to build tools that help clients achieve their desired outcomes faster and more effectively. This creates a direct, tangible benefit for the customer.