As AI floods markets with polished, generic content, brands will differentiate by being raw, live, and unscripted. This 'handcrafted humanity' builds trust and connection in a way slick AI output cannot, creating a powerful competitive advantage.
The primary danger of AI isn't that it will automate your tasks, but that it will reveal the parts of your professional and personal self that were never fully developed, forcing a confrontation with your own skill gaps and insecurities.
As AI commoditizes skills and creative output, the only sustainable competitive advantage will be your unique human perspective, taste, and embodied wisdom. This is the one thing AI cannot replicate, making authentic humanity the most valuable asset in the AI age.
Relying on AI for thinking and creating will diminish our cognitive abilities, much like GPS weakened spatial awareness. To combat this, intentionally engage in challenging mental exercises daily, such as writing first drafts yourself before using AI tools.
Traditional self-help focuses on fixing perceived flaws. The "emergence" model suggests your full potential is already inside you, like an oak tree in an acorn. Your job is not to change yourself, but to create the right conditions for that potential to unfold naturally.
Like Kodak and Blockbuster, businesses fail by clinging to a model that works, right up until it's made obsolete by disruption. In the AI age, you must be willing to perform 'creative destruction' on your own successful systems before the market does it for you.