Contrary to popular belief, research shows AI models perform better than the average human on emotional intelligence tests. This capability allows AI to craft empathetic and emotionally resonant communications, even for sensitive topics like delivering bad news, often better than human counterparts.
Small businesses can simulate a high-priced consulting team by instructing an AI to act as a panel of renowned experts like Robert Cialdini or Dale Carnegie. This virtual team can then collaborate and debate to provide sophisticated advice on specific marketing materials, democratizing access to elite-level strategy.
Applying complex frameworks from books like Cialdini's "Influence" or Kahneman's "Thinking, Fast and Slow" is a heavy cognitive lift for busy entrepreneurs. AI can do this heavy lifting, analyzing marketing materials and suggesting specific interventions based on principles like social proof or loss aversion with simple prompts.
Many business owners are underwhelmed by AI because they fail to provide sufficient context. To get sophisticated output, users must treat the interaction as a conversation, providing details about the company, customers, market, and brand voice. Don't just give a command; have a dialogue and push back on initial answers.
Don't rely on a single AI model for important work. Different models have unique "temperaments" and strengths. Running the same prompt through two or three different AIs like Claude, Gemini, and ChatGPT often yields a wider range of ideas, with one model potentially providing a breakthrough insight the others missed.