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How to Say the Right Thing

How to Say the Right Thing

The Next Big Idea Daily · Oct 2, 2026

Unlock powerful communication by using 'magic words' to persuade and harnessing authentic connection to negotiate fearlessly.

Prompting with 'what could we do?' instead of 'what should we do?' generates more creative solutions

The word "should" restricts thinking to a narrow set of "correct" answers. In contrast, "could" opens up possibilities and encourages broader, outside-the-box thinking, leading to more innovative solutions even if the initial ideas aren't ultimately used.

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How to Say the Right Thing

The Next Big Idea Daily·2 days ago

Frame requests as identities ('be a voter' vs 'vote') to increase compliance

Shifting from a verb (an action) to a noun (an identity) makes people more likely to comply. Asking someone to "be a helper" instead of to "help" taps into their desire to hold a positive identity, significantly boosting participation by up to 30%.

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How to Say the Right Thing

The Next Big Idea Daily·2 days ago

Asking colleagues for advice makes you appear more competent, not less

Contrary to the fear of looking ignorant, asking for advice is flattering to the other person. Their egocentric bias leads them to believe you are smart for seeking their specific counsel, which enhances their perception of your competence.

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How to Say the Right Thing

The Next Big Idea Daily·2 days ago

Hedging language like 'I think' or 'it might' undermines persuasion by signaling a lack of confidence

Common verbal tics such as "probably," "seems," or "I think" broadcast uncertainty to your audience. This hedging makes your recommendations less persuasive and reduces the likelihood that others will follow your advice. To be more impactful, eliminate these words.

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How to Say the Right Thing

The Next Big Idea Daily·2 days ago

Effective communication requires presence, creating 'space between the notes' to avoid conversational noise

A student compared presence to music, where the space between notes is what creates melody. Without intentional pauses and focused listening, conversations blend together into noise. True connection and understanding happen in these moments of mindful presence, not just in the words spoken.

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How to Say the Right Thing

The Next Big Idea Daily·2 days ago

Successful negotiation is won during the pre-offer 'information exchange,' not the bargaining phase

The most crucial part of negotiation is the initial conversation to understand your counterpart. This "information exchange" builds rapport and uncovers possibilities, meaning most of the work is done before any offer is made. Rushing to the transaction is a common mistake.

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How to Say the Right Thing

The Next Big Idea Daily·2 days ago

Negative self-narratives, not external factors, are the biggest barrier to successful negotiation

Your internal story about your own worth and capabilities directly defines your power in a negotiation. If you believe you are too young, inexperienced, or otherwise unqualified, you determine the outcome before you even begin, sabotaging your leverage.

How to Say the Right Thing thumbnail

How to Say the Right Thing

The Next Big Idea Daily·2 days ago