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  2. Diet TBPN: October 17th, 2025
Diet TBPN: October 17th, 2025

Diet TBPN: October 17th, 2025

TBPN · Oct 18, 2025

This week: Palantir defends its prototyping, AWS faces an AI budget shift, Apple inks a major F1 deal, and the media landscape diversifies.

Niche Media Thrives by Coexisting With, Not Competing Against, Legacy Outlets

The media landscape is not a zero-sum game. Specialized outlets can succeed by offering a distinct perspective that complements traditional investigative journalism. This provides consumers with a choice of narrative style and viewpoint, creating a healthier, more diverse ecosystem.

Diet TBPN: October 17th, 2025 thumbnail

Diet TBPN: October 17th, 2025

TBPN·4 months ago

Silicon Valley's MVP Mindset Clashes With Mainstream Media Expectations

Early product prototypes prioritize solving a core problem over perfecting infrastructure like security. This standard tech practice can be misunderstood and portrayed as a critical flaw by media unfamiliar with the iterative development process, creating a public relations challenge.

Diet TBPN: October 17th, 2025 thumbnail

Diet TBPN: October 17th, 2025

TBPN·4 months ago

Startups Now Prioritize AI Model Budgets Over AWS Infrastructure

A fundamental shift is occurring where startups allocate limited budgets toward specialized AI models and developer tools, rather than defaulting to AWS for all infrastructure. This signals a de-bundling of the traditional cloud stack and a change in platform priorities.

Diet TBPN: October 17th, 2025 thumbnail

Diet TBPN: October 17th, 2025

TBPN·4 months ago

Apple's F1 Deal Exemplifies Its 'Barnacle' Strategy of Latching Onto Existing Hype

Apple's media strategy involves attaching itself to a cultural phenomenon whose momentum was built by another party, like F1's resurgence via Netflix's 'Drive to Survive'. This capital-efficient 'barnacle on a whale' approach allows large companies to enter new content markets by capturing existing hype.

Diet TBPN: October 17th, 2025 thumbnail

Diet TBPN: October 17th, 2025

TBPN·4 months ago