An analyst argues fans watch sports not for perfect fairness, but for human elements like drama, dialogue, and quirks. This is a lesson for product design: optimizing for pure efficiency can strip a product of the very 'inefficiencies' and imperfections that make it engaging and beloved by users.
During testing of a full robot umpire system, players were less likely to argue with a call. Knowing a machine made the decision, one furious batter stopped himself from yelling at the human umpire. This shows how automation can de-escalate conflict by shifting blame from a person to an impartial system.
The initial robot umpire system, which called the 'textbook' strike zone, felt wrong to players and fans. To improve user acceptance, Major League Baseball reprogrammed the system to be less precise and better reflect the slightly larger, human-defined strike zone everyone was accustomed to, prioritizing feel over objective perfection.
Contrary to fears that automation would make baseball sterile, the robot umpire 'challenge system' has introduced new dramatic pauses. When a player challenges a call, the entire stadium collectively looks to the scoreboard for the robot's verdict, creating a suspenseful, shared experience that enhances fan engagement.
Instead of replacing human umpires entirely, MLB introduced robot umpires as a challenge system. This human-in-the-loop approach keeps the traditional feel of the game intact while still leveraging technology for accuracy. It's a savvy change management strategy that allows players and fans to adapt gradually to a disruptive innovation.
Instead of protecting umpires from anger, MLB's robot system publicly highlights their every mistake on a giant scoreboard. This has turned umpire errors into viral moments of public humiliation, putting individuals under a microscope and increasing vitriol, the opposite of the technology's hoped-for effect.