An author found direct mail more effective than email for outreach. While email inboxes are overflowing and competitive, a well-crafted, personalized physical mail piece can cut through the noise and capture the attention of a target audience that is digitally fatigued.
An author's direct mail success relies on a list she has personally built and maintained for over a decade. This "Dream 100" approach of slow, deliberate list curation ensures accuracy and relevance, yielding far better results than blasting a large, impersonal, purchased list.
An author sending direct mail bypasses the C-suite and targets the specific person who manages the relevant program. This individual is the actual user and decision-maker, receives less unsolicited mail than an executive, and is more likely to appreciate and act on a highly relevant offer.
Faced with a 405-minute flight delay, the speaker immediately reframed the negative situation. Instead of frustration, he saw it as a bonus morning to work out, catch up on work, and spend valuable, unexpected time with his children before his trip. This mindset turns disruptions into assets.