An author found direct mail more effective than email for outreach. While email inboxes are overflowing and competitive, a well-crafted, personalized physical mail piece can cut through the noise and capture the attention of a target audience that is digitally fatigued.
An author sending direct mail bypasses the C-suite and targets the specific person who manages the relevant program. This individual is the actual user and decision-maker, receives less unsolicited mail than an executive, and is more likely to appreciate and act on a highly relevant offer.
Faced with a 405-minute flight delay, the speaker immediately reframed the negative situation. Instead of frustration, he saw it as a bonus morning to work out, catch up on work, and spend valuable, unexpected time with his children before his trip. This mindset turns disruptions into assets.
An author's direct mail success relies on a list she has personally built and maintained for over a decade. This "Dream 100" approach of slow, deliberate list curation ensures accuracy and relevance, yielding far better results than blasting a large, impersonal, purchased list.