Vector's VP of Marketing found that turning podcast clips into simple, 3-panel comic strips dramatically increased impressions. This visual format grabs attention better in social feeds than standard video clips and piques curiosity to hear the full conversation context.
Instead of asking "what's your pain," ask "what was going on in your world that led you to look for a solution?" This focus on the initial trigger event allows for more resonant and specific messaging adapted for different customer segments, even for the same product.
A significant portion of lost deals are unavailable for reasons that are no longer valid (e.g., a missing feature that's now built). Systematically analyzing win-loss data allows sales teams to re-engage specific cohorts of lost accounts with targeted, newly relevant messaging.
By connecting the Gong API to a database and LLM, you can move beyond anecdotal insights from sales calls. This creates a queryable server to test messaging, quantify feature requests, and even build an AI-powered customer simulator for sales training using hard data.
Before launching external campaigns for a major event, market it internally with a dedicated cadence of updates. This creates co-ownership, leading sales, product, and executives to organically promote the event through their own channels, amplifying reach far beyond the marketing team's efforts.
Instead of ad-hoc campaign planning, use a matrix with solutions on one axis and ICP segments on the other. Each cell gets a priority rating and a percentage allocation tied directly to revenue targets, ensuring budget is weighted toward the most valuable opportunities first.
Instead of guessing which value props will resonate, marketers can run small, targeted ABM campaigns to test different messaging angles (e.g., product-heavy vs. outcome-led). This provides product marketing with real-world data on what works before they invest in a full-scale launch.
Instead of brand-centric ads, this play puts the AE who will eventually run the deal in long-form video content. This creates a sense of a continuous relationship and familiarity at scale, so when the first sales call happens, the prospect feels like they "already know" the salesperson.
By creating a LinkedIn developer app and connecting it to an AI tool like Claude, marketers can automate routine campaign optimizations. This includes prompting the AI to analyze performance, recommend bid adjustments to control spend, and maintain budget pacing through busy and slow periods.