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  1. Thoughts on the Market
  2. The New Japan Trade
The New Japan Trade

The New Japan Trade

Thoughts on the Market · May 22, 2026

Japan's equity bull market is structurally sound, driven by macro shifts, corporate governance reform, and a new supply-side policy focus.

Japan's Bull Case is Understated; Unused Corporate Cash Represents Massive Latent Upside

The primary risk to the bullish outlook on Japanese equities is not a downturn, but that the case is too conservative. Japanese corporations hold cash equivalent to 60% of GDP, representing enormous untapped potential for shareholder returns through buybacks and investments if capital efficiency improves faster than expected.

The New Japan Trade thumbnail

The New Japan Trade

Thoughts on the Market·8 days ago

Japan's Traditional JGB Buyers Are Stepping Back Amid Structural Market Shifts

Japanese banks and life insurers, historic anchors of the JGB market, are reducing their holdings. Banks prefer strong loan growth fueled by corporate capex, while insurers face outflows as younger investors choose equities under new NISA schemes. This marks a significant, structural change in domestic capital flows.

The New Japan Trade thumbnail

The New Japan Trade

Thoughts on the Market·8 days ago

Japan's 'Sanae-nomics' Pivots from Demand-Side Stimulus to Supply-Side Strategic Investment

The Takahichi administration's economic policy marks a clear break from the demand-focused 'Abenomics.' The new strategy prioritizes supply-side improvements through strategic government investment in areas like AI, semiconductors, and defense, signaling a long-term structural focus over short-term stimulus.

The New Japan Trade thumbnail

The New Japan Trade

Thoughts on the Market·8 days ago