Costco's $14M settlement for extending 'final day' promotions creates a legal minefield for marketers. Instead of extending an offer, position it as a completely new promotion (e.g., a 'weekend bonus offer') to acknowledge the original deadline passed. This semantic shift can help avoid allegations of misleading consumers.
Don't wait for October to launch Q4 campaigns. B2B companies that introduce Q4 messaging in August generate 24% more marketing pipeline than those waiting until September. For B2C, consumers start holiday planning even earlier. Capitalize on this 'last quiet month' before the Q4 rush begins.
Generic 'trends' webinars are less effective than those focused on actionable planning. Webinars positioned around helping the audience prepare for an upcoming period, like Q4, generate 21% more pipeline. Frame content to help your audience actively build their strategy, not just passively consume information.