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  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533
SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533

Do This, NOT That: Marketing Tips with Jay Schwedelson 路 Jul 5, 2026

Rethink public speaking. Ditch memorization, start with your best content, and practice with distractions to master any presentation.

Don't Memorize Speeches; Practice with the TV On to Simulate Real Distractions

Standard advice to memorize speeches leads to robotic delivery. Instead, practice your talk's key points in a distracting environment, like with a TV on. This better prepares you for real-world interruptions and noise, allowing you to stay focused and natural during the actual presentation.

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533 thumbnail

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533

Do This, NOT That: Marketing Tips with Jay Schwedelson路2 months ago

Hook Audiences by Sharing Your Best Content in the First 90 Seconds

Contrary to building a presentation to a climax, you should share your most exciting statistic, trend, or trick within the first 90 seconds. This immediately hooks the audience and guarantees your most important message is heard, as attention inevitably wanes over time.

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533 thumbnail

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533

Do This, NOT That: Marketing Tips with Jay Schwedelson路2 months ago

Calm Public Speaking Nerves by Talking to Two Audience Members Beforehand

To combat presentation anxiety, arrive early and have a casual, human conversation with one or two people in the audience. This simple act transforms an intimidating crowd into a group of individuals, making the experience feel more like a conversation and calming you down.

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533 thumbnail

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533

Do This, NOT That: Marketing Tips with Jay Schwedelson路2 months ago

Eliminate Agenda Slides to Avoid Destroying Audience Engagement from the Start

Starting a presentation by listing all the topics you'll cover is boring and makes the audience focus on the length of the talk rather than the content. This practice destroys engagement. Instead, dive directly into your material to capture and maintain their attention.

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533 thumbnail

SPECIAL EPISODE!! 馃帳 Public Speaking Advice That's All Backwards | Ep. 533

Do This, NOT That: Marketing Tips with Jay Schwedelson路2 months ago