/
© 2026 RiffOn. All rights reserved.

Get your free personalized podcast brief

We scan new podcasts and send you the top 5 insights daily.

  1. Do This, NOT That: Marketing Tips with Jay Schwedelson
  2. What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468
What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468

What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468

Do This, NOT That: Marketing Tips with Jay Schwedelson · Mar 3, 2026

Boost AI rankings with a 'Month + Year' title. For social media, embrace unedited, authentic videos. Plus, why eBay's Depop buy is key.

Add Month and Year to Content for a 42% Boost in AI-Generated Recommendations

New data from Google shows that including both the month and year (e.g., "March 2026") in content titles, rather than just the year, signals greater recency to AI. This simple change makes content 42% more likely to appear in AI-generated commercial recommendations, providing a significant advantage in discoverability.

What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468 thumbnail

What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago

Instagram Head Adam Mosseri Says Unedited Videos with "Proof of Life" Beat Polished Content

According to Instagram's head, Adam Mosseri, creators should stop over-editing videos. Content featuring imperfections like background noise, stumbles, or hiccups is seen as more authentic and is achieving greater organic reach. This "proof of life" approach resonates more with users than perfectly polished, AI-like content.

What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468 thumbnail

What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago

EBay's $1.2B Depop Acquisition Signals the Platform is a Key Channel for Reaching Gen Z

EBay's acquisition of Depop from Etsy for $1.2 billion highlights the platform's critical importance in the Gen Z market. Depop has become a dominant commerce hub where this demographic lives and buys, particularly for vintage and used clothing. This move solidifies it as a vital platform for marketers targeting young consumers.

What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468 thumbnail

What’s Up THIS WEEK! 🛑 STOP Editing Your Videos Right Now ➕ Google’s New AI Ranking Trick 📈 | Ep. 468

Do This, NOT That: Marketing Tips with Jay Schwedelson·2 months ago