LinkedIn is discontinuing its real-time live stream feature. This change is not a loss for marketers, as these spontaneous streams generated low engagement. The platform's scheduled "LinkedIn Events" remain a highly effective tool for driving audience participation, outperforming standard webinars.
Meta is enhancing its paid verification subscription by adding exclusive features beyond the blue checkmark. Verified Instagram users will soon get tangible benefits like extending story life and a "Story Spotlight" to appear first in feeds, signaling a move towards a pay-for-performance model.
Starbucks' attempt at nostalgia marketing with a Hannah Montana-themed drink backfired when fans noted the character disliked the drink's flavor. This serves as a cautionary tale for brands: engaging with pop culture requires meticulous research to avoid alienating the very audience you're trying to attract.
Recent data indicates a significant shift in optimal email marketing send times. Contrary to the long-held belief in early morning sends, emails delivered between 8:00 and 8:30 AM are now generating a 12% performance lift compared to the traditional 6:00 to 8:00 AM window.