While video Reels previously dominated Instagram, new data from MeetEdgar shows carousels now generate significantly more organic reach than Reels, while single-image posts finish in last place. This shift comes as overall organic reach on Instagram dropped 14% year over year. Jay Schwedelson recommends testing multi-image carousels on both personal and brand accounts to maximize reach.
Recent research reveals that including outbound links in organic Facebook posts reduces reach down to a mere 0.2%. For social media managers and businesses trying to drive traffic from organic posts, putting direct links inside Facebook updates essentially destroys audience reach.
A study by Traffic Guard found that one in three clicks on ChatGPT ads are invalid clicks generated by bots and false traffic. Similar to paid social channels where broad lookalikes often underperform, advertisers testing ChatGPT ads should upload first-party data and target existing databases or account-based marketing lists rather than relying on platform-built audience targeting.